An American football coach is unexpectedly recruited to manage a struggling English soccer team, despite having no experience in coaching soccer. His hiring is part of a ploy by the team's owner, Rebecca, who seeks to undermine the club as a form of revenge against her unfaithful ex-husband. The new coach's unconventional style and relentless optimism puzzle the skeptical players, fans, and media. Quickly realizing his lack of tactical soccer knowledge, the coach focuses on fostering team spirit and positivity. Despite initial skepticism from players like the talented yet arrogant Jamie and the seasoned, gruff captain Roy, he attempts to win them over with his friendly demeanor and encouraging philosophy.

Meanwhile, Rebecca tries to maintain her plan while encountering unforeseen outcomes. Her loyalty is tested by her bond with her new coach as he manages to create a more harmonious team environment. As the season progresses, relationships within the team evolve, including the development of a love interest for Keeley, an outgoing model and Jamie's girlfriend, and Nate, the shy kit manager who is promoted to assistant coach after showing growth in confidence under the coach's guidance. With an ensemble of quirky characters facing various personal and professional challenges, the story weaves through the ups and downs of maintaining team cohesion, exploring themes of optimism, resilience, and personal transformation.