A family of four redheaded women, led by their mother, travels to the rough-and-tumble town of Dawson in the Yukon Territory during the Klondike Gold Rush. Hoping for a new start after the passing of the father, they aim to set up a newspaper business. Upon arrival, they realize that gold fever has taken over the town, and they must navigate a male-dominated society to establish their livelihoods. They encounter a variety of challenges, from unscrupulous businessmen to corrupt officials, making their quest more difficult.

As they strive to make their newspaper a success, the women also come into contact with romantic interests and confront the harsh realities of life in a boomtown. Through determination and resilience, they begin to carve out a place for themselves in the community. Conflict arises when past secrets emerge and old debts must be settled, threatening the stability they've worked so hard to achieve. The family's unity and resourcefulness are tested as they face increasingly complex obstacles in their bid for success and happiness in the untamed North.