A group of friends embarks on a road trip to attend a major football game. Their journey takes an unexpected turn when they set up camp overnight in a remote area and Carly Jones (played by Elisha Cuthbert) and her boyfriend Wade (played by Jared Padalecki) venture into the town of Ambrose after their car breaks down. This seemingly deserted town hides a dark secret: its main attraction, a wax museum, features startlingly realistic figures. Unbeknownst to the travelers, the museum's uniqueness comes from a horrifying source.

As Carly, Wade, and their friends begin to explore Ambrose, they slowly uncover the chilling truth about the town and its inhabitants. Their discovery leads to a fight for survival, as they become targets of the twisted brothers who run the wax museum. With every step deeper into the town, the group faces mounting horrors and must work together to escape the nightmarish situation they have stumbled into. The line between who can be trusted and who cannot blurs, as the true extent of the terror in Ambrose is revealed.