Jacky Vanmarsenille, a cattle farmer from Flanders, struggles with the psychological and physical impacts of a traumatic childhood incident that left him reliant on hormone treatments. As part of his business, Jacky gets involved in the illegal hormone trade to boost livestock productivity. An encounter with a shady vet ropes him into dealings with a notorious West Flanders beef trader. As tensions rise, Jacky becomes increasingly conflicted and violent, struggling to maintain control over his complex life.

The situation escalates when an undercover cop is murdered, drawing federal investigators to probe the unregulated hormone market. Jacky’s past surfaces when he reconnects with Lucia, a woman linked to his trauma, evoking emotions he thought were buried. With mounting pressure from both criminals and police, Jacky faces critical choices that will determine his future. The story unfolds into a gripping examination of power, corruption, and identity.