How to Get Ahead in Advertising Blu-ray Review
Score: 74
from 2 reviewers
Review Date:
Criterion’s Blu-ray delivers a solid 2K restoration of this sharp Bruce Robinson satire, making it a welcome release for fans and newcomers alike.
Disc Release Date
DTS HD-MA
Video: 86
The Criterion Blu-ray presents ‘How to Get Ahead in Advertising’ in its original 1.85:1 aspect ratio with a 2K restoration and 1080p AVC encoding; while clean, stable, and accurate with strong color and depth, some dynamic range and sharpness could be improved.
Audio: 86
Presented in DTS-HD Master Audio 2.0 with optional English SDH subtitles, dialogue is delivered crisply and clearly, music and effects are robust for a stereo track, and the original, straightforward sound design is faithfully reproduced without notable anomalies.
Extra: 36
The Blu-ray extras include a succinct theatrical trailer, a thoughtful 29-minute discussion between Bruce Robinson and Richard E. Grant reflecting on the film’s sharp writing and production, and an illustrated leaflet featuring David Cairns’ essay and technical notes.
Movie: 66
How to Get Ahead in Advertising’s Blu-ray release delivers a sharp, darkly satirical comedy featuring Richard E. Grant’s tour-de-force performance, clever writing by Bruce Robinson, incisive commentary on advertising, and strong technical merits—supplemented by insightful interviews and a diverse soundtrack.

Video: 86
Criterion’s Blu-ray release of "How to Get Ahead in Advertising" presents the film in its original 1.85:1 aspect ratio with a 1080p transfer utilizing MPEG-4 AVC encoding. The source is a 2K restoration originally completed for an Arrow Video box set, now made available to American audiences. The resulting image displays a consistently strong and organic appearance faithful to the film’s original look, with no intrusive digital corrections evident. Image clarity, depth, and delineation remain impressive throughout, and the image stability is particularly noteworthy. The restoration has yielded a spotless presentation, free from visible damage or artifacts.
Color reproduction and balance are generally strong, allowing the visuals to benefit from vibrant and accurate tones. While the dynamic range is solid, there remain subtle opportunities for enhancement—particularly in areas such as contrast and shadow detail. Density fluctuations inherited from the original elements are minimal and do not detract from the overall viewing experience. Although not reaching the highest echelons of Blu-ray sharpness—possibly owing to the limitations of the source material rather than the transfer itself—this edition represents the film’s finest video presentation to date.
Audio: 86
The Blu-ray audio presentation for "How to Get Ahead in Advertising" utilizes an English DTS-HD Master Audio 2.0 track, complemented by optional English SDH subtitles for accessibility. The stereo sound mix faithfully preserves the film’s original design, which, while relatively straightforward, delivers dialogue that is consistently crisp and sharply rendered. The dynamic range is modest but well-managed; no balance issues or age-related distortions are evident, ensuring a clean listening experience throughout.
Music integration is particularly effective, enriching scenes and enhancing the intended atmosphere without overshadowing other elements. Sound effects are conveyed with unexpected depth for a standard stereo track, making the overall audio experience more robust than anticipated. Rapid-fire dialogue—integral to the film’s pacing and humor—remains entirely intelligible, with no diminution or loss, even during sequences featuring strong accents. The available subtitles further assist in maintaining clarity for all viewers. Overall, the DTS-HD Master Audio 2.0 track upholds both fidelity and clarity, effectively supporting the film’s fast tempo and nuanced audio details.
Extras: 36
Criterion’s Blu-ray release of "How to Get Ahead in Advertising" presents a focused and well-curated set of extras that complement the film thoughtfully. The disc includes a substantive new featurette with director Bruce Robinson and actor Richard E. Grant, providing candid reminiscences about their collaboration and the influence of HandMade Films in the 1980s, as well as highlighting the film’s distinctive writing. The inclusion of an illustrated leaflet, featuring a concise essay by David Cairns alongside production credits and images from the shoot, deepens the viewer's appreciation for the film’s historical context. Rounding out the package is the original theatrical trailer, maintaining English audio without subtitles. These materials are cohesively presented, offering valuable insight for enthusiasts and film scholars alike.
Extras included in this disc:
- Trailer: Original theatrical trailer for "How to Get Ahead in Advertising".
- Bruce Robinson and Richard E. Grant: Newly produced program featuring an in-depth conversation on their collaboration and the film's legacy.
- Leaflet: Illustrated leaflet with an essay by David Cairns, technical credits, and production images.
Movie: 66
Bruce Robinson’s “How to Get Ahead in Advertising” is a fiercely satirical and highly original comedy that blends absurdity, biting industry critique, and striking performances. Richard E. Grant stars as Denis Bagley, a high-functioning advertising executive whose collapse under corporate pressure manifests as a talking boil on his neck—an audacious device that enables the film to veer confidently between wild comedic spectacle and sharp social commentary. The grotesque, yet hilarious journey through Bagley’s breakdown is both unpredictable and meticulously crafted, underpinned by Robinson’s incisive script, which abounds in wit, dark humor, and memorably quotable dialogue.
The narrative structure splits distinctly into two halves: the first focuses on Bagley’s spiraling, manic disintegration, while the second sees the boil take over, transmuting Bagley into an unapologetically cynical mouthpiece. Grant’s performance is unchecked yet controlled—dynamic physical antics meld seamlessly with rapid-fire delivery, always supporting the film’s intelligent undercurrent despite its frequent flights of lunacy. The screenplay avoids facile slapstick, instead sustaining a constant tension between the childish and the cerebral, where even the most extreme nonsense always serves a thematic purpose. The supporting performances, especially Rachel Ward as Julia, provide effective counterpoints that sharpen Bagley’s transformation.
On a technical level, Robinson’s collaboration with cinematographer Peter Hannan results in precise visual storytelling that deftly manages the modest production scale. The film also features an eclectic score, incorporating classical pieces from Saint-Saëns and Widor as well as modern tracks from Pete Townshend and The Smiths, which contribute to the nervous energy and tonal unpredictability that define the movie. Despite moments where the satirical rants verge on excess, the film remains compelling, continually challenging viewers to reflect on the manipulative nature of advertising while never letting go of its anarchic edge.
Total: 74
Criterion’s Blu-ray release of How to Get Ahead in Advertising marks a notable upgrade for an idiosyncratic and politically charged film. Bruce Robinson channels his frustrations with Thatcher-era politics into fierce, satirical material that remains engaging, even when the messaging feels unexpectedly at odds with its own arguments. This dynamic brings an intriguing tension to the viewing experience, similar to other politically infused British cinema.
The 2K restoration, initially introduced by Arrow Video overseas, is handled well in this American release. Criterion provides a solid transfer, preserving the film’s distinctive visual style and ensuring that viewers finally have access to a version that does justice to Robinson’s vision. This Blu-ray becomes a must-have for fans of Robinson and Richard E. Grant, especially those who also appreciate the cult favorite Withnail and I.
In conclusion, Criterion’s edition delivers technically and contextually, making it an excellent way to experience one of British cinema’s sharpest satires. The restoration and presentation are strong, and the film’s unique political edge remains potent and relevant. This disc represents a significant step up for collectors and newcomers alike.
- Read review here
Blu-ray.com review by Dr. Svet Atanasov
Video: 90
While there are a few areas of the film that produce small density fluctuations, all of them inherited, delineation, clarity, and depth remain very pleasing....
Audio: 100
However, the dynamic variety is not going to impress audiophiles because the film's original sound design is pretty basic....
Extras: 40
Bruce Robinson and Richard E. Grant - in this new program, Bruce Robinson and Richard E. Grant recall their collaboration on How to Get Ahead in Advertising and relationship with HandMade Films in the...
Movie: 70
Robinson clearly did not have a massive budget to work with, but his management of space and time is excellent....
Total: 70
Some of the satirical material that carries these frustrations is pretty good, but for reasons that directly contradict what Robinson believed, which makes viewing How to Get Ahead in Advertising an interesting...
- Read review here
Blu-ray Authority review by Matt Brighton
Video: 90
How to Get Ahead in Advertising comes to us on Blu-ray, but it’s a Criterion Blu-ray so you know there’s a lot of technical jargon about the restored print, camera negatives and so forth....
Audio: 80
But the real focus is the dialogue and since it is delivered in rapid fire style, the track needed to be dead on and thankfully, it is....
Extras: 40
Illustrated Booklet – Film critic David Cairns offers a bit of insight with his essay along with the usual production notes and pictures from the shoot....
Movie: 0
But he handles all the needs without a problem, never faltering in the least and in the end, this is one of the most memorable performances ever, hands down....
Total: 80
Odds are if you’re a fan of the Bruce Robinson/Richard E. Grant combo then this will be right up your alley, along with Withnail and I. I personally prefer the former and this is coming from someone with...
Director: Bruce Robinson
Actors: Richard E. Grant, Rachel Ward, Richard Wilson
PlotDenis Dimbleby Bagley is a successful but neurotic advertising executive in London, known for his quick wit and inventive pitches. Life appears to be running smoothly until he is assigned a campaign for a new acne cream, a product he finds impossible to market honestly. Under increasing pressure from his demanding boss and anxious clients, Bagley begins to unravel, suffering a creative block that leaves him frustrated and unable to deliver results. His obsession with the challenges of his work starts seeping into his personal life, straining his marriage and turning ordinary interactions into battlegrounds for his philosophical rants against the ethics of advertising.
Bagley’s spiraling stress manifests physically when he develops a stubborn boil on his neck. He becomes fixated on this grotesque blemish, seeing it as both a symbol of his inner turmoil and a reminder of the very afflictions he is supposed to exploit for profit. The boil’s presence grows ever more intrusive as Bagley’s sanity wavers; he alienates friends and colleagues with his erratic behavior and surreal monologues about consumerism, morality, and public manipulation. As the pressure mounts from all sides, Bagley's grip on reality becomes increasingly tenuous, setting him on a bizarre collision course with his own darkest impulses and the absurdities of the world he inhabits.
Writers: Bruce Robinson
Release Date: 28 Jul 1989
Runtime: 90 min
Rating: R
Country: United Kingdom
Language: English