Albert, a socially awkward hot dog vendor in New York City, gets discovered by a seedy photographer named Ivan who convinces him to model for a macabre series of art photos. Naively enthusiastic about his newfound modeling career, Albert becomes deeply entrenched in Ivan's bizarre world. As he learns the ropes of this darkly artistic subculture, Albert finds a disturbing sense of purpose in the photographer’s bizarre and often morbid shoots.

Intrigued by the attention and eager to please, Albert begins to mimic Ivan's predatory behavior, blurring the lines between reality and fantasy. His transformation from an innocent street vendor into a sinister character accelerates as he becomes more involved in increasingly perilous situations. By the middle of the story, Albert's fascination with Ivan's lifestyle brings him to a critical juncture, forcing him to make choices that could either save or destroy him.