The story follows a charismatic and crafty theatrical manager, who travels with his ragtag out-of-date troupe performing melodramatic plays in the early 20th century. Always on the lookout to make a quick buck, this cantankerous yet charming impresario struggles to keep his troupe together amid financial troubles and the changing tastes of an audience increasingly interested in modern entertainment. The troupe arrives in a small town with hopes of pulling off a successful show. Their arrival is marked by humorous mishaps as the performers try to put together a production of "The Drunkard," an old-fashioned melodrama. Living off credit and bluster, their leader cunningly deals with an irate producer, a landlord demanding rent, and a succession of mishaps that threaten their show.

As opening night approaches, tensions rise when the manager's daughter develops a romantic interest in a local young man, a situation he initially views with skepticism. The troupe's fortunes appear to hinge on the success of this single performance, leading to more shenanigans involving misunderstandings and comic situations. The unique blend of eccentric performers and old-time theater antics make for a spirited backdrop as they prepare for their crucial night. In the growing chaos and uncertainties, the manager attempts to juggle his personal obligations and professional challenges, while trying to preserve his daughter's happiness and ensure the survival of his art. The film encapsulates the trials and tribulations of a bygone era in showbiz where persistence, wit, and sheer improvisation are essential for survival.