Ricky Hayman, a stressed and indifferent executive at a home shopping network, is struggling with poor ratings that put his job at risk. Alongside his colleague, Kate Newell, he embarks on various schemes to bring life back to the sinking channel. During one such attempt, they encounter an enigmatic and charismatic man named G, who claims to be on a spiritual journey. Despite initial skepticism, Ricky begins to consider that G's sincerity and unique perspective might be the answer to improving his network's appeal.

G volunteers to appear on the shopping shows, and his genuine, down-to-earth personality unexpectedly resonates with viewers, leading to soaring ratings and a renewed excitement around the network. As Ricky and Kate navigate the unanticipated success brought by G's authenticity, they both undergo personal transformations. However, their journey also raises deeper questions about integrity, consumerism, and personal happiness, pushing everyone involved to reflect on their true values and goals.