Jane Bodine, a seasoned but retired political strategist, is recruited by an American consultancy firm to help a struggling Bolivian presidential candidate, Pedro Castillo. Castillo is trailing far behind in the polls against the slick and manipulative incumbent president. Jane, who is known for her ingenious and sometimes ruthless tactics, is drawn out of her self-imposed exile because Castillo's main opponent, Candy, is being advised by her longtime rival, Pat Candy. This professional rivalry reignites Jane's competitive spirit. As soon as she lands in Bolivia, Jane dives into a whirlwind of strategizing, crafting a message of crisis around Castillo's campaign to instill fear and urgency among voters.

As the campaign progresses, Jane faces numerous challenges including a divided team, cultural misunderstandings, and Castillo's own reluctance to go on the offensive. The intensity of the political battle takes a toll on everyone involved, especially Jane, whose methods become increasingly extreme and ethically ambiguous. The competition with Candy escalates as both teams employ dirty tricks and psychological warfare to gain an advantage. Jane’s journey is one of introspection as she grapples with the morality of her tactics, the impact of her work on the nation's future, and her own professional redemption.