Kyle, a wealthy and arrogant high school student, considers physical beauty paramount. After humiliating a classmate, Kendra, he learns she's a witch who curses him to become as ugly on the outside as he is inside. Transformed into a scarred and tattooed version of himself, Kyle has one year to break the curse by finding someone to love him for who he is, or remain disfigured forever. His father, ashamed of his son's appearance, isolates him in a private house with their maid, Zola, and Kyle's blind tutor, Will. Depressed and angry, Kyle adopts the name "Hunter" to match his new, beastly look.

Kyle begins to spy on Lindy, a kind-hearted classmate he'd once dismissed. They cross paths again when Lindy's life is threatened, and Kyle offers her refuge in his home, hiding his identity while trying to win her affection. Kyle's demeanor slowly changes as he forms a genuine connection with her, discovering the value of inner beauty and kindness. As their relationship develops, Kyle grapples with coming to terms with his new self and understanding what it truly means to love and be loved. Developing feelings for Lindy becomes his chance to break the curse, but only if she can accept him despite his appearance.