In a small rural town, two neighboring fathers, Bellamy and Hucklebee, concoct a plan to inspire their children, Luisa and Matt, to fall in love. Believing that children often rebel against their parents' wishes, they pretend to feud, building a wall between their properties. To further their matchmaking scheme, they enlist a traveling carnival barker, El Gallo, to stage an elaborate "abduction" of Luisa. The idea is that Matt will heroically rescue her, thus cementing their love. The ruse goes as planned, with Matt and Luisa falling for each other amid the excitement and apparent danger, believing their love has triumphed against odds and adversity.

However, as the facade starts to crumble, the young lovers begin to see through the illusion. They confront their own naivete and the manipulations of their fathers. The reality of their situation sets in, and the idealistic haze that once surrounded their romance dissipates. This turn of events propels Matt and Luisa into a deeper exploration of their true selves and desires as they grapple with disillusionment and genuine affection outside the constraints of a fabricated adventure. As they navigate these new emotions, the journey ahead holds lessons in love, honesty, and growing up.