In a small rural town in Mexico, two half-brothers, Beto and Tato, work on a banana plantation to support their families, while dreaming of escaping their monotonous lives. Beto, a responsible and skilled goalkeeper, dreams of building his family a house, while Tato, a carefree and charming forward, aspires to become a famous musician. Their lives take a dramatic turn when they are discovered by Batuta, a charismatic and opportunistic soccer scout. Seizing the opportunity of a lifetime, Beto and Tato are whisked away to the big city's professional soccer world, where they begin their new careers under the nicknames "Rudo" and "Cursi" respectively.

As they adjust to their newfound fame and fortune, the brothers face various challenges that test their bond. The lure of luxury and the pressure of professional sports lead to conflicts and distractions. Beto struggles with gambling issues, while Tato becomes infatuated with the glamorous lifestyle and pursues his musical dreams on the side. As tensions mount and personal ambitions clash, the brothers' relationship is strained. The lessons they learn and the choices they make ultimately shape their futures, revealing the fragile nature of dreams and the inherent complexity of familial ties.