George is a charming and ambitious hairstylist in Beverly Hills in the late 1960s. He dreams of opening his own salon but struggles to secure the necessary financial backing. Juggling relationships with three different women—his girlfriend Jill, his ex-girlfriend Jackie, and his wealthy client's wife Felicia—George's personal and professional lives become increasingly entangled. His womanizing ways lead him into a complicated web of deceit and guilt, further compounded by his desperate ambition to succeed in his career.

The film delves into the social and sexual politics of the time, portraying the hedonistic lifestyle and moral confusion of its characters against the backdrop of the 1968 presidential election. As George navigates his various romantic entanglements and attempts to secure funding for his salon, questions of loyalty, identity, and purpose arise. The intersecting lives of the characters come to a head at a lavish party, where truths are revealed, and relationships are tested.