The story begins with the rise of an extraordinary musical talent, a young man from Tupelo, Mississippi, who would become the iconic King of Rock 'n' Roll. He is discovered by Colonel Tom Parker, a charismatic but manipulative manager with an ear for potential and an eye for profit. The young singer's electrifying performances combine with Parker's savvy manipulation of the media to spark a cultural revolution that defies the segregated norms of 1950s America. As his fame grows, so does the frenzy and excess of his rock-and-roll lifestyle, often orchestrated by Parker, who sees in the talented performer a chance to achieve the American Dream.

Navigating a landscape of adoring fans, familial expectations, and industry politics, the singer's creative expression becomes a beacon for a generation seeking liberation from conservative constraints. But the pressures of fame and the machinations of his manager take a toll on his personal life and relationships. Entwined in a complex and often contentious partnership, the young superstar and his manager navigate the pitfalls of show business, while the musician's influence on popular culture expands, permanently altering the landscape of American music and society. Their journey through the echelons of fame underscores the enduring tension between artistic integrity and the commercial demands of entertainment.