Jo Stockton is a shy and intellectual bookstore clerk in Greenwich Village. By a twist of fate, she becomes involved with a high-fashion magazine's extravagant photo shoot. The magazine's editor, Maggie Prescott, along with renowned fashion photographer Dick Avery, are captivated by Jo's unique beauty and decide to whisk her away to Paris as the new face of their upcoming fashion campaign. Despite her initial reluctance and preference for philosophy over fashion, Jo agrees to the trip, enticed by the opportunity to explore the cultural wonders of Paris.

In Paris, Jo quickly finds herself caught up in the whirlwind world of high fashion, mingling with designers and models, and participating in glamorous photo shoots around the city. As Jo navigates this newfound attention and lifestyle, she begins to form a complex relationship with Dick Avery, who becomes both her mentor and romantic interest. Amid the backdrop of iconic Parisian landmarks and dazzling couture, Jo must reconcile her personal ideals with the seductive allure of the fashion industry—all while discovering a depth of emotion she never expected.