A young woman has gained notoriety for leaving a string of fiances at the altar. She's become somewhat of a legend in her small town for her inability to commit, each time running away in a panic when her wedding day approaches. This pattern of cold feet catches the attention of a cynical big-city newspaper columnist who sees the opportunity for a juicy story. Hoping to delve into the psychology behind her recurring flight from marriage, he sets out to investigate her tale of almost-weddings.

Upon arriving in the town, the journalist begins to weave himself into the woman's life under the guise of covering the preparations for her next wedding attempt. As he spends time with her and meets the eclectically charming people in her life, he finds his initial judgments challenged. Their relationship grows from one of reciprocal utility—she wants to prove she can change, and he wants a good story—into a genuine connection. In the process, both confront their preconceived notions about love and marriage.