The film follows an aspiring filmmaker named Mark, who lives in suburban Milwaukee and dreams of creating his own cinematic masterpiece. Struggling with financial limitations, Mark is determined to complete his short horror film, "Coven," which he plans to use as a stepping stone to fund his feature film, "Northwestern." Despite numerous setbacks including budget constraints, creative disputes, and personal challenges, Mark is persistent in his pursuit of artistic expression. His passion and determination are infectious, drawing in a small group of loyal friends and family members who provide varying degrees of support and assistance, most notably his best friend Mike, whose laid-back demeanor balances Mark's intensity.

Mark navigates the challenges of low-budget filmmaking, tackling everything from casting woes to technical difficulties. His complex relationships with those around him, including his estranged mother and long-suffering uncle, highlight his struggle to reconcile his ambitions with the realities of his life. The film offers a candid and often humorous look at Mark's unrelenting ambition, touching on themes of perseverance, passion, and the sacrifices required to chase one's dreams. Through its focus on Mark's journey, the story provides an intimate glimpse into the world of independent filmmaking and the personal hurdles that come with it. The engaging narrative is a testament to the power of following one's passion against daunting odds.