A struggling Hollywood producer, Felix Farmer, experiences a major professional and personal crisis following the massive flop of his latest, family-friendly film starring his wife, Sally Miles. Depressed and on the verge of a breakdown, Felix contemplates suicide but instead concocts a radical plan to salvage his film's reputation. He decides to transform the family-friendly movie into an adult-oriented film by refilming scenes to include explicit content and persuade Sally, America's sweetheart, to bare herself for the first time on screen. The idea is met with outrage and resistance, but Felix is determined to make it happen, believing it will not only save his career but also restore his credibility in the industry.

As Felix rallies a diverse group of friends, colleagues, and industry insiders to bring his controversial vision to life, he faces numerous obstacles including moral objections, legal battles, and public relations disasters. Sally is initially reluctant but eventually agrees to participate, seeing it as a way to break free from her wholesome image. The chaotic production process creates a volatile environment filled with tension, drama, and unexpected turns. Through countless ups and downs, battles with studio executives, and clashing egos, the quest to complete the film pushes relationships and sanity to the brink. The endeavor reveals much about the darker side of Hollywood's glamour and excess, shedding light on the lengths some will go for fame and redemption.