In a small Texas town where high school football reigns supreme, the West Canaan Coyotes are a powerhouse team with an almost religious following. Their demanding coach, a win-at-all-costs authoritarian figure, pushes the players to the edge in pursuit of the perfect season. Jonathan "Mox" Moxon is a smart, reserved backup quarterback content with studying and winning a scholarship to leave the football-obsessed culture behind. He harbors little love for the game controlled by the imposing figure of the town's hero-maker coach. But Mox's world is turned upside down when the team's star quarterback, Lance Harbor, suffers an injury that thrusts Mox into the spotlight as the team's new leader.

The weight of the community's expectations suddenly falls on Mox's shoulders, as he is pushed into the role of starting quarterback and local celebrity. The pressure intensifies when he begins to see the darker side of the sport's culture in his town, including players grappling with injuries and the coach's unethical tactics. Forced to reconcile his own values with the all-consuming football mania, Mox must lead his teammates not only on the field but also in confronting the troubling aspects of their environment. The team's unity is tested as they navigate the challenges presented by an adult world that seems to have lost perspective on what's truly important.