The documentary follows the rise and ongoing struggles of the Insane Clown Posse (ICP), a controversial rap duo from Detroit, and their devoted fanbase known as Juggalos. They build a music empire and provide a sense of community for their followers through their unique brand of horrorcore music. Meanwhile, the FBI labels Juggalos as a gang, leading to severe social and legal repercussions for many fans. The film chronicles ICP's fight against this classification, highlighting their grassroots efforts and the legal battles they face while showcasing the voices of their diverse and dedicated followers.

The narrative delves into personal stories, illustrating how the gang label affects the lives of Juggalos in profound and often detrimental ways. Interspersed with concert footage and interviews with legal experts, the documentary paints a vivid picture of a marginalized group seeking to reclaim their identity. Bringing attention to broader issues of freedom of speech and police overreach, it examines the cultural impact of ICP and the resilience of a community often misunderstood by mainstream society. Through their determination and unity, ICP and their fans challenge the stigmatization and fight for their rights, ultimately crafting a compelling tale of resistance and solidarity.