A handsome yet deranged young man with a fixation on bridal fashion runs a failing bridal shop, supported by the wealth of his unloved wife. He is consumed by a twisted compulsion to murder young women, driven by a traumatic experience involving his mother and his deep-seated misogyny. Believing the killings will grant him clarity on his traumatic past, he embarks on a macabre mission under the guise of a charming businessman. Equipped with trust in his own meticulous planning, he woos, photographs, and dispatches his victims with a ceremonial hatchet, all while meticulously preening their bridal gowns post-mortem to satisfy his morbid obsessions.

As the body count rises, his mentally unstable condition deteriorates; his reality becomes clouded and hallucinatory. The police are baffled by the string of bridal murders, yet remain a step behind the killer's carefully constructed facade. Concurrently, his relationship with his wife spirals into a toxic mix of manipulation and indifference, as he plans to claim his wife's inheritance and secure a new life free from his dark urges. However, his wife begins to suspect his duplicity and confronts him, threatening to expose his hidden life, leading to a confrontation that promises to unearth his deepest fears and unravel his meticulously fashioned world.