The story unfolds over the launch events of three key products, starting with the Macintosh in 1984. It delves into the intense moments before each presentation, highlighting the personality and working style of a fiercely demanding visionary. The narrative primarily revolves around his interactions with key figures in his life and professional circle, including his marketing executive, engineer partner, and his own daughter. Through these scenes, his relentless perfectionism and complicated personal relationships are laid bare as he navigates the technical and personal challenges of each product launch.

As tensions rise and the stakes get higher with each event, the protagonist’s personal and professional conflicts come into sharper focus, revealing his drive for innovation and control, as well as the toll it takes on those around him. The backdrop of these launches serves as a pressure cooker that brings out the raw and often brutal honesty of these relationships, leaving a profound impact on everyone involved. The trajectory of these interactions illustrates a compelling portrait of a man obsessed with technology and its potential to change the world, all while wrestling with his own humanity and the consequences of his ambitions.