After a contentious national election, seasoned Democratic strategist Gary Zimmer seeks a comeback by finding the perfect candidate to win back America's heartland. He discovers Jack Hastings, a retired Marine colonel who becomes a local hero after a heartfelt speech defending the rights of his town's immigrant workers goes viral. Gary convinces Jack to run for mayor in the small, predominantly conservative town of Deerlaken, Wisconsin. As Gary attempts to reshape Jack's image and strategy for a broader appeal, they face stiff resistance, chaotic town hall meetings, and the complicated dynamics of a community divided.

Gary's efforts attract the attention of his Republican arch-nemesis, Faith Brewster, who arrives with her own team to thwart their campaign. What follows is a media circus and political battleground that reflects the polarization of American politics. The high-stakes race becomes increasingly ludicrous, exposing the absurdity of political tactics and the extremes both parties will go to for power. Amidst the escalating tensions and sensationalism, deeper truths about rural America's struggles and the realities of political machinations come to light, redefining what genuine leadership and representation should look like.