In the 2008 presidential election, the Republican Party finds itself behind in the polls against the Democratic candidate. In a bold move to reinvigorate the campaign, Republican strategist Steve Schmidt pushes for the selection of Alaskan Governor Sarah Palin as the vice-presidential running mate to Senator John McCain. Initially, Palin's charismatic personality brings much-needed energy and attention to the campaign, drawing large crowds and media coverage. Her relatability and folksy charm resonate with a significant portion of the electorate, boosting the morale of the Republican base. However, as the press scrutiny intensifies, Palin's lack of experience and preparation for the national stage becomes increasingly apparent.

As the campaign progresses, internal tensions rise within the team. Palin exhibits erratic behavior and struggles with the rigorous demands of the campaign trail, leading to concerns about her readiness for the vice-presidency. Schmidt and other campaign staff work tirelessly to manage the fallout and control the narrative, all while dealing with the pressure from the media and the opposition. The situation reveals the intense pressures and inner workings of a high-stakes political campaign, highlighting the personal and professional challenges faced by those involved. The narrative focuses on the dramatic shifts and the critical decisions made during this pivotal moment in American political history, up until the climax of the election.