In Memphis, Tennessee, DJay is a small-time pimp and drug dealer with a stable of a few sex workers, and his life is far from what he had hoped it would be. Struggling to make ends meet and yearning for something greater, DJay often ruminates on his life's disappointments. His chance encounter with an old high school friend, Key, who has become a sound engineer, rekindles DJay's long-suppressed passion for hip-hop music. Inspired by this brush with an old acquaintance and motivated by a deep desire for a better life, DJay decides to try his hand at becoming a rapper. He begins to channel his frustrations and setbacks into lyrics, drawing from the gritty realities of his life experiences on the streets.

DJay converts his modest home into an impromptu recording studio, enlisting the help of Key and Shelby, a fellow musician with a talent for beats. Together, they start to lay down tracks with DJay's raw lyrics, hoping to produce a demo that can launch his rap career. Fueled by a newfound sense of purpose, DJay is committed to crafting a hit song, a hustle that he believes could be his ticket out of his current lifestyle. With the precarious balance between his daily street life and his dreams, DJay must navigate a world filled with obstacles and the harsh truths of the music industry, while also facing personal challenges that threaten to derail his ambitions.