A small-town guy inherits a vast fortune and a major corporation from a long-lost uncle. Living a simple life in New Hampshire, he's suddenly thrust into the complex world of big-city business and luxury in New York City. Known for his down-to-earth persona and a heart of gold, he aims to use his newfound wealth to help others. However, the sophisticated and cutthroat environment of Manhattan and his company poses a stark contrast to his ideals and way of life. Amidst this, he faces the challenge of navigating corporate politics, with executives plotting to take advantage of his naivety to seize control of the empire.

Into his life enters a tabloid television reporter posing as an innocent small-town girl, aiming to covertly gather embarrassing material about him for her show. Despite her ulterior motives, a genuine bond starts to form between them, complicating her assignment. As he attempts to adjust to his new life, dealing with opportunists and finding true allies becomes a daily challenge. His unpretentious and sincere approach to life begins to attract genuine affection and support from unlikely sources, setting the stage for a confrontation between genuine goodwill and cynical exploitation in the heart of a city known for its relentless pace and often ruthless ambition.