Maximo, a charming man who has spent his life seducing wealthy older women, finds himself suddenly dumped by his 80-year-old wife for a younger man. Forced to leave his luxurious mansion and lifestyle behind, he reluctantly moves in with his estranged sister, Sara, and her young son, Hugo. Struggling to adjust to his new humble surroundings, Maximo quickly realizes that he knows nothing about taking care of himself or contributing to a household without the perks he's grown accustomed to. His world turns upside down as he attempts to navigate his new reality while plotting a way back into wealthier company.

Seeking to regain his status, Maximo sets his sights on Celeste, an elderly but wealthy widow living in the neighborhood. His grandiose but often misguided schemes to woo her are complicated by the need to help Sara and Hugo with their own challenges. Throughout his attempts, Maximo slowly begins to bond with his nephew and reconnect with his sister, learning unexpected lessons about life and love. His priorities shift as he starts to see true value in the genuine relationships around him, rather than just material wealth.