In a deep dive into the ubiquitous presence of a single typeface, the documentary explores the world of graphic design, typography, and global visual culture. Through a series of interviews with renowned designers, the film examines how Helvetica, originally developed in 1957 in Switzerland, has become the most widely used font in the world. It delves into the font's creation, its adoption by the design community, and its impact on communication, advertising, and consumer products. The documentary showcases how this seemingly simple typeface embodies the principles of modernism and has been embraced as a symbol of efficiency, logic, and beauty in design.

The exploration is not just historical but also philosophical, posing questions about aesthetics, urban space, and the ideology of design. The film contrasts the perspectives of those who appreciate Helvetica's clean, utilitarian simplicity against critics who view it as emblematic of corporate domination and cultural homogeneity. These debates highlight the larger conversation about how type affects our lives and the ways in which design choices can be both invisible and influential. By placing Helvetica at the center of a broader discussion about the power of type in a globalized, digital age, the documentary underscores the role of design in shaping human experience and the subjective nature of visual perception.