In the vibrant music scene of Austin, Texas, two entwined couples chase success amid a landscape of rock 'n' roll. BV, a charming songwriter, and Faye, an aspiring musician, find themselves caught up in a sweeping romance. Both are ambitious and deeply passionate about their craft, which initially bonds them. However, their relationship is complicated by their pursuit of fame and the manipulations of Cook, a music mogul with a penchant for hedonism and a talent for twisting personal and professional boundaries to his advantage.

As Faye becomes entangled with Cook, who promises her the stardom she seeks, the dynamics between the trio grow increasingly complex. Meanwhile, Cook's own life is fraught with unfulfillment despite his wealth and influence. His relationship with a waitress, Rhonda, introduces innocence and simplicity to his world, yet his inner turmoil and the industry's seductive chaos challenge the stability of all the relationships involved. The film explores themes of love and betrayal, and the emotional sacrifices made in the quest for artistic authenticity and success, the characters navigating a labyrinth of heartbreak and discovery.