A young aspiring model named Jesse moves to Los Angeles with dreams of making it big in the fashion industry. With her natural beauty and innocence, she quickly catches the eye of a prominent modeling agent who assures her she has the potential to be a star. Jesse's meteoric rise begins, and she finds herself navigating a world of opulence, glamour, and the promise of limitless success. As she becomes the new it girl, she attracts the envy and obsession of the women around her who are all desperate to possess the youth and vitality that Jesse represents.

As Jesse delves deeper into the modeling world, she encounters a variety of individuals: a caring makeup artist who takes a particular interest in her, an aloof photographer whose methods push the boundaries of professionalism, and other models who are consumed by jealousy and competition. The industry's toxic environment starts to take a toll on Jesse, whose naivety and vulnerability are starkly juxtaposed with the predatory nature of those she meets along the way. The fashion scene morphs into a battleground where beauty is the most prized possession, and those who covet it will go to extreme lengths to claim it as their own. Jesse must confront the dark side of her dreams as innocence collides with corruption in the pursuit of eternal youth and fame.