Shep Gordon, a talent manager, inadvertently finds his calling in the entertainment industry after a fortuitous encounter with Jimi Hendrix. He rapidly ascends the ranks, managing a diverse range of performers from Alice Cooper to Anne Murray. His creative and unconventional strategies, like engineering "chicken-gate" for Alice Cooper, propel his clients to stardom. Despite his professional success, Shep's personal life is tumultuous, and he struggles to find a balance between his career and personal happiness.

Throughout his journey, Shep becomes known for his generosity and kindness, often going out of his way to help others in the notoriously ruthless industry. He forms deep and lasting friendships with many of his clients and industry peers, earning their loyalty and respect. While seeking solace and greater meaning in his life, he discovers Buddhism and becomes an accomplished chef. His dual role as a shrewd manager and a compassionate human being creates a complex portrait of a man who is much more than just a behind-the-scenes player in the entertainment world.