A young and ambitious peasant named Juan Gallardo dreams of becoming a famous bullfighter. Inspired by his father, who died in the bullring, Juan grows up with relentless determination and dedication to his craft. He practices tirelessly and eventually catches the attention of the public with his skill and daring performances. His rise to fame is quick, and soon he becomes a celebrated matador. Juan marries his childhood sweetheart, Carmen, who supports him despite her fear for his safety in the dangerous sport.

As Juan's fame grows, he becomes drawn to the glamorous yet perilous world of Spanish high society. He finds himself seduced by a beautiful and manipulative aristocrat named Doña Sol, leading him into a web of temptation and deceit. The affair strains his marriage with Carmen and distracts him from his career. As personal and professional challenges mount, Juan must confront the consequences of his actions and decide whether he can reconcile his passion for bullfighting with the responsibilities and loyalty expected of him.