In a dystopian future where corporate brands infiltrate every aspect of society, marketing genius Misha Galkin rises through the ranks of a powerful advertising firm. As he masterminds campaigns that manipulate public perception, he begins an affair with the agency's executive, Abby. Their relationship becomes strained as Misha struggles with the ethical implications of his work. His conscience takes a darker turn when a failed marketing stunt leaves a boy in a coma, prompting Misha to reevaluate his career and the impact of pervasive consumerism on the human psyche.

Haunted by his past actions, Misha isolates himself and undertakes a profound transformation, seeking to expose the insidious influence of global marketing giants. He embarks on a personal journey to dismantle the corporate machinery, discovering that the brands have taken on a monstrous life of their own, literally feeding off human desires. Utilizing bizarre and mystical methods, Misha wages a one-man war against these entities, determined to liberate society from their grasp. His mission confronts him with the terrifying consequences of a world dominated by omnipotent brands, pushing him toward a climactic showdown with the very forces he once served.