In a novel bid to revolutionize television programming, a struggling cable channel launches a new show that promises to be unlike anything audiences have ever seen: a 24/7 live broadcast of an ordinary person’s life. Ed Pekurny, a charming and easygoing video store clerk, is chosen from thousands of applicants as the subject of this experimental show. Initially hesitant, Ed warms up to the idea, enticed by the prospect of fame and the adventures it could bring. As the cameras begin rolling, Ed’s daily routines, quirky family, and romantic pursuits are thrust into the spotlight, captivating viewers across the nation. His natural charisma and the novelty of the concept quickly make the show a ratings juggernaut and Ed a household name.

However, as the boundaries between public and private blur, the consequences of living under constant surveillance begin to surface. Relationships with his family, friends, and love interests are strained as every moment is dissected and commented upon by a voracious public. The initial allure of fame starts to wane as Ed finds his life choices influenced by producers and audiences alike, leading to unexpected complications and challenges. What started as an exciting opportunity transforms into a relentless scrutiny that tests the limits of privacy, identity, and the true cost of fame.