A wealthy and arrogant businessman makes a bet with a rival that he can survive on the streets of Los Angeles for 30 days without money or resources. Stripped of his riches, he begins his venture in rags and quickly encounters the harsh realities of life as a homeless person. His journey starts with frustration and disbelief, but as the days pass, he forges unexpected friendships with a group of street dwellers who teach him survival skills and a new way of viewing life.

Throughout his time on the streets, he endures numerous challenges and humiliations that test his character and resolve. The businessman learns humility and empathy as he witnesses the struggles and resilience of those living in poverty. His experiences reshape his perspective on wealth, success, and human connections. The relationships he forms and the lessons he learns set the stage for a profound transformation in his outlook on life.