In a whimsical world filled with vibrant and unique characters, the town of Uglyville is home to dolls that are sewn together with distinctive imperfections. Among them is Moxy, a cheerful and optimistic resident who dreams of leaving Uglyville to find the fabled Big World, where conventional dolls are brought to life by children. Driven by her desire to be loved by a child, Moxy embarks on a journey with her friends—Wage, Babo, Ugly Dog, and Lucky Bat—to discover what lies beyond their familiar village.

The group's adventure leads them to the Institute of Perfection, a place where dolls are trained to meet ideal beauty standards before being sent to their destined children. There, they encounter Lou, the self-absorbed leader of perfection, who views the newcomers as threats to their systematic world. As they navigate the challenges and prejudices of this new environment, Moxy and her friends must stay true to themselves while demonstrating that being different can be a source of strength and beauty. Unwavering in their belief, they embark on a transformative journey that challenges societal norms and redefines what it means to be perfect.