Fioravante, a quiet and reserved man, finds himself in need of extra income when the bookstore where he occasionally works is forced to close. His friend Murray, who is struggling financially himself, proposes an unusual business venture: Fioravante will become a professional gigolo. Despite initial reservations, Fioravante agrees, and Murray becomes his unlikely pimp. They quickly attract high-profile clients such as Dr. Parker, an affluent dermatologist seeking an escape from her mundane life. The new venture takes off, with both men finding unexpected success in this unconventional line of work.

As they navigate their new lives, Fioravante starts to develop feelings for Avigal, a widow from a strict Hasidic community who has hired him for companionship, not intimacy. Her gentle nature and vulnerability touch Fioravante deeply, leading to a budding but complicated relationship. This brings moral and emotional dilemmas to the forefront for Fioravante and Murray, complicating the seemingly simple business arrangement and forcing them to confront deeper truths about love, loneliness, and human connection.