Chad, the owner of Rad Chad's Horror Emporium, is obsessed with horror movies and eager to share his encyclopedic knowledge with anyone who will listen. He hires a new employee, Hawn, and tries to groom him in the ways of the genre through a series of bizarre and often unsettling interactions. Meanwhile, those who visit the emporium find themselves inexplicably drawn into a series of increasingly ridiculous and over-the-top horror scenarios that seem to follow all the stereotypes and tropes of classic horror films. Each vignette is a self-contained story filled with absurd twists, dark humor, and an affection for the clichés it simultaneously mocks.

As Hawn becomes more involved in these bizarre adventures, both he and Chad find themselves confronting not just fictional horrors, but real-life ones that blur the line between the stories they love and their own lives. The emporium turns into a battleground where characters must use their horror movie savvy to survive increasingly outrageous threats. While navigating this chaos, they uncover deeper layers of hidden truths that force them to re-evaluate everything they've learned from their beloved horror films, setting up a high-stakes climax where reality and fiction collide in unexpected ways.