The film revolves around the life of a professional football player at the end of his career, struggling with the physical and emotional toll the game has taken on him. He is a wide receiver for the North Dallas Bulls, a team that is a thinly veiled depiction of the 1970s Dallas Cowboys. Dealing with injuries, painkillers, and the brutal reality of what his life has become, he starts to question the cost of his dedication to football. His reflections are punctuated by the contrast between the team's demanding management and the camaraderie among the players. These elements together paint a gritty picture of the sacrifices made by those who live for the sport.

Simultaneously, the plot delves into the broader culture of professional football, revealing the darker aspects of the game beyond the bright lights of fame and adoration. The protagonist's growing disillusionment with the sport is juxtaposed with his efforts to maintain his identity and integrity in an environment that often demands compromise. As he navigates friendships, romances, and the relentless pressure from coaches and management to perform at all costs, the storyline presents a raw and uncensored look at the sacrifices athletes make for their careers. The narrative weaves together personal struggles with broader themes of exploitation, loyalty, and the pursuit of greatness in the demanding world of professional sports.