A young man from a small town moves to the big city to seek his fortune and win the heart of his beloved. Working as a lowly clerk in a department store, he writes letters home exaggerating his success. When his girlfriend decides to visit, he finds himself in a bind, needing to live up to the impressive image he has created. In a stroke of luck, he overhears his boss offering $1,000 to anyone who can create a promotional stunt that will draw crowds to the store. Seizing the opportunity, he persuades his friend, a human fly, to climb the building as part of the stunt.

On the day of the event, complications arise and his friend cannot make the climb. Desperate not to disappoint and determined to succeed, the young man decides to take his place. As he begins the arduous climb up the building's façade, various obstacles and comedic mishaps occur, each more dangerous and funny than the last. The tension builds as he navigates ledges, flags, windows, and even a clock. Through sheer determination and a series of inventive solutions, he inches closer to the top, drawing enormous crowds below. However, unforeseen challenges await at every level of the climb, making his ascent a thrilling and nail-biting experience for both him and the onlookers.