In the early 1970s, up-and-coming British musician David Bowie embarks on his first tour in America, grappling with his evolving artistic identity and the search for success. Accompanied by his publicist Ron Oberman, David finds himself struggling to connect with American audiences and media. Throughout this period, he battles self-doubt and reflects on his personal life, including relationships with his wife Angie and his mentally ill half-brother, who has a significant influence on him. As he navigates the unfamiliar landscape of the United States, David's experiences challenge and shape him, contributing to the development of his alter ego, Ziggy Stardust.

David's journey is marked by a series of encounters and performances that reveal his ambition and vulnerability. Each interaction and show pushes him closer to realizing his potential and revolutionizing the music scene. His unconventional style and avant-garde persona start to take shape under the pressure of industry demands and personal introspections. The tour proves to be a pivotal moment in David's career, setting the stage for his transformation into a legendary artist.