A mysterious, poncho-clad gunman arrives in a small border town where two rival families, the Baxters and the Rojos, are entrenched in a bitter feud. The town's businesses and inhabitants suffer under the constant tension and violence between these factions. Identifying an opportunity to benefit from the situation, the stranger plays a dangerous game by taking advantage of the mutual distrust between the families. His plan involves working both sides for his own gain, instigating actions that escalate the conflict, and relying on his formidable gun-slinging abilities.

The gunman's presence in the town further complicates the already volatile situation. The unintended consequences of his manipulative tactics begin to unfold, and he finds himself developing a bond with Marisol, a woman caught in the midst of the families' struggle. The chaotic environment of the town spirals as the cunning of the solitary figure is put to the test in a place where deceit and betrayal are commonplace. Without a clear ally, he must navigate through a landscape where allegiances shift like desert sands and where every bullet could carry a death sentence.