Jonathan Switcher, a struggling artist in Philadelphia, bounces from one dead-end job to another until he lands a position as a window dresser at the prestigious department store, Prince & Company. While creating an elaborate window display, Jonathan encounters a mannequin that he previously designed. To his astonishment, the mannequin, named Emmy, comes to life only in his presence. Emmy reveals that she has been reincarnated from ancient Egypt and is destined to find her soulmate. As the two work together to create eye-catching displays, Jonathan’s creative talents begin to shine, catching the attention of store owner Claire Timkin and revitalizing the struggling store.

However, Jonathan's success attracts jealousy and sabotage from competitors and some colleagues who cannot see Emmy's transformation. Throughout these challenges, Jonathan and Emmy form a deep connection, blending creative prowess with heartfelt camaraderie. As shop rivals plot against him and struggles ensue, the bond between Jonathan and Emmy strengthens, leading them through a series of comedic and heartfelt situations. Jonathan must navigate these obstacles while keeping Emmy's secret and proving his worth to those around him.