A young woman named Joy has always been fascinated with creating and inventing things; this creativity is a stark contrast to the chaos and discord that pervades her personal life. As an adult, Joy struggles to make ends meet while raising her two children in a dysfunctional household that includes her divorced parents, her grandmother, her ex-husband, and her half-sister. Despite her burdens, she refuses to give up on her dreams of inventing products that could change the world. Her relentless drive and creative spirit spurs her to develop a revolutionary idea - a self-wringing mop that allows the user to clean up spills without having to touch the wet fibers. With conviction in her product, she embarks on a journey to bring her invention to market, facing numerous hurdles including financial difficulties and the complexities of manufacturing and patenting her design.

Determined to succeed, Joy enters into a partnership that brings her to the world of home shopping television, where she pitches her mop live on air. The intensity of selling her product in real-time is compounded by the cutthroat nature of the business, as she encounters both fierce competition and the challenge of marketing to consumers who can't physically interact with her product before buying. Joy's tenacity is tested at every turn, forcing her to navigate a maze of legal battles, betrayals, and the brutal realities of business if she wants to survive and provide for her family.